RaceChip.hr storefront with a chip tuning hero
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RaceChip.hr: a Spree webshop for Croatia

We built the Croatian RaceChip webshop on Spree and PostgreSQL. It is a separate ecommerce project from the RaceChip.com backend application.

Ruby On RailsSpreePostgreSQLEcommerce
Engagement
Selected experience · Spree storefront
Stack
Ruby On Rails · PostgreSQL
Domain
Spree · Ecommerce

Project reference

The Croatian storefront

RaceChip.hr is a webshop for the Croatian tuning market. We built it on Spree, with storefront flows adapted to the local market.

It is separate from the RaceChip.com application described elsewhere on this site. That project is a backend data system; this one is a storefront with its own codebase.

Finding the right product

Buyers need to know which tuning product fits their car before they can buy it. The brief called for a localized storefront where they could find compatible products and complete a purchase clearly, in the local language and with familiar buying flows.

Spree provided the Rails ecommerce foundation: a catalog, cart and order model already used in production. We used that foundation for the RaceChip.hr webshop rather than building those parts from scratch.

Stack

Ruby on Rails with Spree, backed by PostgreSQL. The codebase stays separate from the RaceChip.com application work.

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